Friday, December 21, 2012

Country Brand Ranking 2012 TRADE

http://www.bloom-consulting.com/sites/default/files/files/Bloom_Consulting_Country_Brand_Ranking_Trade_2012.pdf


This year marks the first time that Online Search Demand (OSD) has been incorporated into a ranking of this type. The OSD evaluates the gap between what countries are promoting (supply) and what investors are searching for (demand). Bloom Consulting uses the OSD along with an analysis of each country’s brand strategy to assign each nation a Country Brand Strategy (CBS) Rating©. This identifies the accuracy match between supply and demand and allows Bloom Consulting to assess the best country brands.


Looking forward to hearing from you, we remain.
Sincerely,

Marcellus G. van den Brom
Brazil Trade Business Group

Av. Hist. R. Girao 650 - Sala 1502 
Fortaleza - CEP 60165-050 - CearĂ¡ - Brazil
e-Mail: info@brazil-trade-business.com
Web : http://brazil-trade-business.com
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